Every Meena piece features a signature motif of empowering and inspiring words – strength, love and unity – intricately inscribed in the elegance and grace of the Arabic script. 

Illustrated by Saudi artist Mr Majid Alyousef, the calligraphy motif is to be found within the lining of each piece, and is the basis of the design for the laser cut leather pieces and the accessories. The use of calligraphy and its subtle messaging is to inspire and empower women and represents both the outer strength and the inner beauty of the Meena woman.